Amazon Elements is a private-label brand launched by Amazon in 2013. It includes a variety of products, such as baby wipes, vitamins, and household essentials.

These products are available exclusively to Amazon Prime members and are sold on the Amazon website.

Amazon Elements products are marketed as being high quality and affordable, and they also include detailed product information, such as the origin of the ingredients and the manufacturing process.

Additionally, Amazon Elements products are backed by a satisfaction guarantee, and customers can leave reviews for the products. Amazon Elements is one of Amazon’s many private-label brands, which also includes AmazonBasics, Amazon Essentials, and AmazonFresh.

Why Use Amazon Elements vs. Other Brands?

When it comes to purchasing supplements and other health-related products, consumers want to be sure that they are getting the best quality and the most transparency possible. Amazon Elements stands out from the competition by offering premium products that are exclusive to Prime members, with a strong emphasis on transparency.
One of the biggest selling points of Amazon Elements is the level of transparency that the brand offers. From naming the plants that the vitamins and minerals were derived from to identify where in the world those plants were sourced, Amazon Elements strives to provide consumers with all the information they need to make an informed decision about what they’re putting into their bodies.

On the product page, you can find the countries and sources from which Amazon Elements sourced the ingredients for their supplements. For example, the Calcium Complex is sourced from Iceland and derived from calcified red marine algae.
The Magnesium is sourced from the Seto Inland Sea, Japan, and seawater is put through a dry granulation process. Turmeric Root Extract is sourced from Bangalore, India. Turmeric root rhizome, Vitamin D2 is sourced from Raplamaa, Estonia, live yeast and natural plant carbohydrate, and Vitamin K2 is sourced from India, fermented chickpeas.


Amazon Elements offers customers a premium product line that is exclusive to Prime members and with a strong emphasis on transparency, providing customers with the information they need to make an informed decision about what they’re putting into their bodies.

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